We KEep PROMises

History and development

Our story begins in 1994, with the opening of the first retail facility for baby equipment.  
The turning point for our business was the year 2001, when we became actively engaged in import and distribution.
Today, Keprom is one of the leading distribution companies in Serbia in the field of baby and child products. In addition to this category of products, our portfolio also includes cosmetics and medical devices.
Keprom is a member of the Keprom Group. Other members, besides Keprom, are Aksa, one of the leading retail chains in Serbia in the field of baby and child equipment, as well as K-Pharma, which includes eleven “Velika apoteka” pharmacies operating in Belgrade.

MISSION

To deliver quality products and services that provide support to families in looking after the health, care and raising of their children.

VISION

To become the first, the reliable, and the long-term choice for all our associates, consumers and partners in all the markets in which we operate.

VALUES

Our values mirror the overall culture of our company. They are reflected in the way we behave, the way we dress, the way we work, in our written and verbal communication, in our relationship with coworkers. The values of Keprom are: Integrity, Commitment, Initiative, and Learning and Development.

Integrity

Integrity

Integrity refers to the personal traits of honesty, openness, transparency, and consistency in all dealings with the stakeholders.

Commitment

Commitment

Commitment refers to the internal, personal motivation and the willingness to engage in tasks, challenges, responsibilities, with the persistence and determination to achieve the desired outcomes and objectives.

Initiative

Initiative

Initiative refers to the personal quality and ability to make assessments and initiate activities independent of any external incentives, before other people do it, and often without direct influence of the management.

Learning and Development

Learning and Development

Learning and development emphasize the need for continuous commitment to gaining and sharing new knowledge, to learning something new, and to applying the new knowledge in practice, in order to help achieve the business and organizational development of the Keprom Group, to the benefit of all its stakeholders.

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KRÄUTERHOF
LYCIA
PIC SOLUTION
CHICCO
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