On Saturday, September 29th, as part of the campaign "Safety is never on vacation", Keprom donated a restraint system for the safe transport of children to the Emergency Medical Service in Užice.
"Safety is never on vacation", a campaign launched by Keprom in 2015, aims to educate parents on the importance of driving safely and the use of child car seats in order to protect the youngest passengers. Also speaking to the importance of this campaign is the fact that it is completely focused on the primary goal of the National Strategy for Road Traffic Safety of the Republic of Serbia, which is that no child gets killed in traffic accidents, a goal to be achieved at the latest by the year 2020.
Considering that the youngest patients are transported in ambulances in a way that is not safe for them as EMS vehicles in Serbia are not equipped with special restraint systems, and due to the nature of their work, they are often involved in traffic accidents, the lives of the children they transport are in danger. That is the reason why Keprom decided to donate these special restraint systems to Emergency Medical Services.
The company plans to donate a total of 19 restraint systems to Emergency Medical Services across Serbia. The funds for the procurement of these systems were collected by the company by allocating RSD 100 from each sale of a child car seat of the Chicco, Britax Römer and Cybex brands.
