Keprom has today once again demonstrated in action its commitment to the socially responsible business practices. Keprom has installed a MAM breastfeeding bench at the People’s Garden in Pančevo and presented a donation to the local Emergency Medical Service – a restraint system for the safe transport of children.
"MAM place for breastfeeding", a project jointly implemented by Keprom and the Nada Lazić School of Parenting, is aimed at providing support to breastfeeding as the best and the healthiest way to feed babies, as well as to raising awareness of breastfeeding in public. The MAM breastfeeding bench in Pančevo is the seventh such bench installed, while three more are planned by the end of summer, one each in Belgrade, Čačak, and Kragujevac.
The aim of the "Safety is never on vacation" project is to educate parents on the importance of driving safely and the use of child car seats in order to protect the youngest passengers. Keprom has so far procured a total of 19 restraint systems to be donated to emergency medical services in our country. Today, a restraint system for the safe transport of children in EMS vehicles has been presented to the Pančevo Emergency Medical Service by a promoter of the campaign "Safety is never on vacation", the famous Serbian race car driver Dušan Borković.
