Traditional annual presentation of new Chicco products was organised by Artsana in early November. Due to COVID-19 pandemic, the conference was held as on-line conference with representatives of distributers of Chicco products from around the world and among them Keprom, as a Chicco distributer for the Serbian market.
At the conference, Keprom was given a special honour by being recognised for its successful product development process and selection of toy portfolio in the “Educational Toys” segment. It all started in 2015 with the development of Talking Farm toy. In the next four years, two more Chicco educational toys were made, Teddy Bear of Emotions and Adventure Train, and 2020, as the crown of this success story, saw three more toys, the improved Talking Farm and two new toys Selfie Phone and Lucky, the Puppy Tales. Presentation on behalf of Keprom was held by Andrijana Lazarević, Brand Manager for Toys.
After production, all Chicco products are subject to extensive research and development by experts in the Chicco Research Centre. This is the place where parents’ wishes, expert advice and engineer ideas are combined into Chicco products made to measure for children and parents. The basic ideas for development of educational toys originated from Keprom, based on which the experts in Chicco Research Centre developed educational toys for the youngest which are now available to children in 120 countries worldwide.